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Environmental
Scan of Pricing Models for Online Content
Report II
Business Models for Object Repositories
Prepared by Albert W. Darimont
http://www.darimont.ca
OnDisC Project
April 2002© OnDisC 2002
0. Executive
Summary
1. Background
2. Learning
Object Repositories
3.
Business Models - Value chain
4. Funding
Models
5. Discussion
6. Conclusions
7. Bibliography
8. Web
Site References (Webliography)
6
Conclusions
The purpose of this report was to conduct
research on the activities of electronic content
stores or repositories across Canada and elsewhere
at various levels including K-12, government and
the private sector. The applicability to OnDisC
of business and revenue models associated with the
object repositories were reviewed and discussed.
Some of the major findings of this research are:
·
There is a great deal of activity in Canada and
elsewhere in research and development of Learning
Object repositories and networks; there is a great
opportunity for the OnDisC Alliance to use its digital
content assets to help supply future demand for
LOs.
· Learning
Object repositories are developing in both the public
and private spheres; OnDisC may be able to act as
a content supplier to both spheres.
·
OnDisC may need to consider multiple business/revenue
models if targeting different markets, such as K-12,
academic institutions and commercial content developers.OnDisC
should consider active investigative research of
the wants and needs of these markets.
·
OnDisC may need to consider a sequence of business/revenue
models; during the initial implementation of OnDisC,
stable revenue from committed sponsors may be most
effective with subsequent revenue streams from users
coming later.
·
Value chain assessments will be a valuable tool
in helping OnDisC determine its contributions and
subsequent rewards with respect to the value chain;
this will be particularly helpful if multiple markets
and business plans are considered.
·
Digitization of content will be a significant cost
and risk factor for content contributing members;
a just-in-time digitization model may be an effective
way to compromise between service and risk.
·
OnDisC should contact and/or maintain a watch on
educational content brokerage networks such as UNIVERSAL
and Lydia for valuable information about business
models in addition to the possibility of future
business relationships. This may be of interest
to the other Canadian content repositories such
as BELLE and POOL. |
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